BMW Art Guide by Independent Collectors

ISSA MASÉ

Emerging Collectors - The Ori House

Portrait of Issa and Lisa Masé in front of: Falling Lines 1.0 (2022) by Issa Masé & Seth Damm and LoveBirds (2022) by Erika Weitz - Photo by Evelyn Dragan for The Ori House Home Portraits
Portrait of Issa and Lisa Masé in front of: Falling Lines 1.0 (2022) by Issa Masé & Seth Damm and LoveBirds (2022) by Erika Weitz - Photo by Evelyn Dragan for The Ori House Home Portraits

The Ori House is the exploration of collectors Issa and Lisa Masé on art and interior design. Working with a small collection of contemporary artists; forms, materials, and concepts intertwine to an outstanding interior design concept with art as center piece: The art resonates with an inherent interior sensibility and the architecture of the Ori House.

Interview with Collector Issa Masé, Co-Founder of The Ori House.

Interior view of Alvaro Guilhereme - As used To Be (2021) Photo by Evelyn Dragan for Architectural Digest Germany June 2023 #ThirtySomething feature.
Interior view of Alvaro Guilhereme - As used To Be (2021) Photo by Evelyn Dragan for Architectural Digest Germany June 2023 #ThirtySomething feature.
Interior view of Alvaro Guilhereme - Peaches of San (2021) Photo by Evelyn Dragan for Architectural Digest Germany June 2023 #ThirtySomething feature.
Interior view of Alvaro Guilhereme - Peaches of San (2021) Photo by Evelyn Dragan for Architectural Digest Germany June 2023 #ThirtySomething feature.

What was the first piece of artwork you purchased and when was this?

I would say I began collecting before realizing. My first ever investment into art was in 2013 when I purchased 3 pieces from Chicago native artist, LeftyOutThere. I have one of his first paintings, “Face The Line”, and 2 of his first furniture pieces from an immersive art experience featuring multiple artists, curated and created by a collective and agency, Canvas Chicago. I immediately knew that I wanted to be a part of bringing artists and communities together. This experience framed the way I approached, collected and created art and exhibitions moving forward. After this I began working with a lot of the artists that are now part of our current private collection and, the rest is history, as they say…

How has collecting changed your approach to art?

Initially, I was just looking for connection and a mirror of self and identity in much of the same way we all do. I wanted to put ideas and experiences in my living space that were impactful and engaging but also represented something bigger. When Lisa and I started our family and embarked on that journey, the importance of how our children saw us engage with our space and our creativity almost began to feel paramount to the world we wanted to create. It’s why we call our collection, home, and creative collective “The Ori House”.
I am a West African, hailing from Cameroon but grew up most of my life in foreign lands and cultures, between the US and now Germany. “Ori” is a Yoruba word, rooted in West Africa and refers to one's spiritual intuition and destiny. One obtains alignment with their Ori, by achieving balance with the physical and spiritual. We wanted to create a space that fostered this for each of us individually, as a family, and as creatives. Collecting art is now a part of our lives in more than just a pursuit or hunt for the interesting.
Since starting, we have evolved into doing work as an innovation studio with a mission to address contemporary art accessibility for underrepresented communities and artists via technology. We started by designing a first-of-its-kind, immersive Metaspace gallery for The Ori House to showcase the art and stories of our artists more interactively. We hope that our work in innovation will start as a catalyst for other galleries to use technology to widen the reach of the artists in their spaces, add depth to the stories of the art with additional layers of media, and create deeper connections between artist, their artwork, and the viewer/collector.

Dana László da Costa - Morpho (2023) Photo by artist Dana László da Costa
Dana László da Costa - Morpho (2023) Photo by artist Dana László da Costa
Dana László da Costa - Pitanga (2023) Photo by artist Dana László da Costa
Dana László da Costa - Pitanga (2023) Photo by artist Dana László da Costa
Erika Weitz - Love Birds (2022) Photo by Evelyn Dragan for The Ori House Home Portrait
Erika Weitz - Love Birds (2022) Photo by Evelyn Dragan for The Ori House Home Portrait
Dana László da Costa - Origem (2019) Photo by Issa Masé
Dana László da Costa - Origem (2019) Photo by Issa Masé
Interior view of the Living room with Falling Lines 1.0 (2022) by Issa Masé & Seth Damm and LoveBirds (2022) by Erika Weitz - Photo by Evelyn Dragan (IG @evelyndragan) for Architectural Digest Germany June 2023 #ThirtySomething feature.
Interior view of the Living room with Falling Lines 1.0 (2022) by Issa Masé & Seth Damm and LoveBirds (2022) by Erika Weitz - Photo by Evelyn Dragan (IG @evelyndragan) for Architectural Digest Germany June 2023 #ThirtySomething feature.
Seth Damm - Dimensions Unknown 1 & 2 (2022) by Seth Damm for The Ori House - Photo by Seth Damm in his Studio
Seth Damm - Dimensions Unknown 1 & 2 (2022) by Seth Damm for The Ori House - Photo by Seth Damm in his Studio
Seth Damm - Dimensions Unknown 1 (2022) by Seth Damm for The Ori House - Photo by Evelyn Dragan (IG @evelyndragan) for Architectural Digest Germany June 2023 #ThirtySomething feature.
Seth Damm - Dimensions Unknown 1 (2022) by Seth Damm for The Ori House - Photo by Evelyn Dragan (IG @evelyndragan) for Architectural Digest Germany June 2023 #ThirtySomething feature.
No More Heroes by Lonnie Edwards (2023) - Photo by Lonnie Edwards
No More Heroes by Lonnie Edwards (2023) - Photo by Lonnie Edwards
Black Boy Fly by Lonnie Edwards (2023) - Photo by Lonnie Edwards
Black Boy Fly by Lonnie Edwards (2023) - Photo by Lonnie Edwards
PEAK@CHU! by Lonnie Edwards (2023) - Photo by Lonnie Edwards
PEAK@CHU! by Lonnie Edwards (2023) - Photo by Lonnie Edwards
Amnesia by Lonnie Edwards (2022) - Photo by Lonnie Edwards
Amnesia by Lonnie Edwards (2022) - Photo by Lonnie Edwards
Usako’s End: Dark Side of the Moon by Lonnie Edwards (2023) - Photo by Lonnie Edwards
Usako’s End: Dark Side of the Moon by Lonnie Edwards (2023) - Photo by Lonnie Edwards
Angst 1.1 by Lonnie Edwards (2023) - Photo by Lonnie Edwards
Angst 1.1 by Lonnie Edwards (2023) - Photo by Lonnie Edwards

What comes first: an art piece or an empty wall to fill?

The need to create or express was always there for us. But we needed space to allow it to grow and flourish. The home that we live in now created that opportunity to dive deeper into our creativity. The interplay of space and art influences that experience and for us that dialogue didn’t happen with a white wall. The architecture and the elemental materials of this house like stone, wood and steel inspire that conversation. This is a concept we have really enjoyed exploring with “Falling Lines”, in particular.

You commissioned artists in the past to create pieces for you, why did you choose this path of collecting?

I never really imagined or thought I would become a collector when starting out. I was initially just supporting artists or creating meaningful spaces to bring people together for meaningful experiences and conversations. The commitment and consistency in that mission organically formed a collective and collection that we are excited to grow and share. Our commissioned works is our attempt to influence the zeitgeist of art and interior design inspired by the artists and the spaces we are lucky to work with. While I may be considered a collector, the mission has always been create meaningful design and experiences and investing in developing the artists and infrastructure of the future.

Red Road (2022) by Erika Weitz - Photo by Erika Weitz
Red Road (2022) by Erika Weitz - Photo by Erika Weitz
Wonder Wheel 1 (2022) by Erika Weitz - Photo by Erika Weitz
Wonder Wheel 1 (2022) by Erika Weitz - Photo by Erika Weitz
Navajo Code Talker Highway (2022) by Erika Weitz - Photo by Erika Weitz
Navajo Code Talker Highway (2022) by Erika Weitz - Photo by Erika Weitz

All image rights were provided by The Ori House, who have allowed us to use the image material.

Insiders (70)

Pieter and Carla Schulting

The Schulting Art Collection

KOO HOUSE MUSEUM

Exhibition venue with the theme ‚Living with Art‘

Wilhelmina Jewell Strong - Sparks

Founder of BiTHOUSE Projects - BAAR Art Journey

MATTHIAS ARNDT

Collector behind the ARNDT Collection

Sandra Guimarães

Director of Museum of Contemporary Art Helga de Alvear

Grazyna Kulczyk

Founder of Muzeum Susch

THE FAIREST

Interview with Georgie Pope and Eleonora Sutter, Co-founders

Kamiar Maleki

Director at VOLTA

Gallery Weekend Berlin 2022

Tokini Peterside

Founder and Director, ART X Lagos

Poka-Yio

Founding Director of the Athens Biennale

Boris Ondreička

Artistic Director of viennacontemporary

Maribel Lopez

Director of ARCO

David Gryn

Founder and Director of Daata

Fondation Beyeler Audiovisual Broadcast

Fondation Beyeler and Nordstern Basel present Dixon x Transmoderna

Gary Yeh

Founder of ArtDrunk and Young Collector

WATCH: The Best of the BMW Art Guide

Where will you travel next to explore art?

Maike Cruse

2020 Gallery Weekend Berlin

Touria El Glaoui

Founding Director of 1-54 Contemporary African Art Fair

Johann König

Messe in St. Agnes

PArt - Producers Art Platform

A crisis initiative to help artists directly affected by the pandemic

Barbara Moore

CEO of Biennale of Sydney

Unique Collector’s Item

by Independent Collectors

Alix Dana

Fair Director at Independent

When Collectors are Able to Commission

by Nicole Büsing and Heiko Klaas

Juliet Kothe and Julia Rust

Initiators of Collection Night, Berlin

Marie-Anne McQuay

Curator of Wales in Venice, 58th Venice Biennale 2019

Dorothy and Herb Vogel

Two extraordinary art collectors

Heather Hubbs

Director at NADA

Every Art Collection Needs Space

by Nicole Büsing and Heiko Klaas

Collecting Art with François Pinault

Rudolf Stingel at Palazzo Grassi

A Common Ground

by Silvia Anna Barrilà

Caroline Vos

Director at Amsterdam Art Weekend

Hidden Collections

by Nicole Büsing and Heiko Klaas

Nicole Berry

Executive Director of The Armory Show

Daniel Hug

Fair Director at Art Cologne

The Role of the Art Fair

by Silvia Anna Barrilà

Peter Bläuer

Director at LISTE

A Brush Against Nature

by Nicole Büsing and Heiko Klaas

Ilaria Bonacossa

Director of Artissima

Excessiveness, the Latent Danger of Collecting Art

by Independent Collectors

Jo Stella-Sawicka

Artistic Director at Frieze

Florence Bourgeois

Director at Paris Photo

Where Artists Can Work More Playfully

by Christiane Meixner

Specifically Commissioned

by Silvia Anna Barrilà

Manuela Mozo

Executive Director of UNTITLED, ART Miami and San Francisco

Important Museums and Private Collections

by Christiane Meixner

Susanna Corchia

Director of the Barcelona Gallery Weekend

Emilia van Lynden

Artistic Director at Unseen, Amsterdam

Carlos Urroz

Director at ARCOmadrid

Shoe Smudges Streaked Across the White Walls

by Christiane Meixner

Amanda Coulson

Director at VOLTA Basel

Douwe Cramer

Director at Singapore Contemporary

Art and Architecture – Attractive Allies

by Nicole Büsing and Heiko Klaas

Jo Baring

Curator of Sculpture Series, Masterpiece London

Bidders and Buyers

by Christiane Meixner

Anne Vierstraete

Managing Director at Art Brussels

Nanna Hjortenberg

Director at CHART

The Crucial Role of the New

by Independent Collectors

Makers and Believers

On Art History’s Most Famous Patrons

The Past is Back

And collectors are buying it up

Are Artists the Better Curators?

On the diminishing boundary between professions in the art world

The Digital Museum

On the importance of the museum’s web presence

The Man in the Middle

On the curator’s private and public engagements

A Private Matter?

On the importance of physical space for the value of art

Off the Wall

How museums contribute to the worth of artworks

Where to Go Next?

The fragmentation of Manhattan’s gallery scene

To Buy or Not to Buy

Collectors on their experiences of letting an artwork slip away

How to Pass On a Passion

On long-term challenges for new private museums